GREAT GAMES REIMAGINED FOR THE GREATEST GENERATIONS
LET’S PLAY!
In 2015, Hasbro's innovation team embarked on a mission to explore new markets, focusing on health and wellness. They recognized a gap in fun, engaging products for older adults and believed in the universal appeal of play. This led to the creation of the Joy for All brand, rooted in consumer insights and feedback from the elderly and their families.
Beginning with Companion Pet Cats in December 2015 and expanding to include the Companion Pet Pup in 2016, these products made a significant impact on reducing isolation, loneliness, and cognitive decline among the elderly. Recognizing the profound effect of these products, the Joy for All leadership team formed Ageless Innovation in April 2018. Under Ageless Innovation, Joy for All continues to focus on enhancing the lives of older adults, their families, and caregivers through innovative, comforting, and playful products.
Expanding its vision, Joy for All, as Hasbro's inaugural licensee specializing in play experiences for older adults, is excited to unveil reimagined versions of three iconic games: Scrabble, The Game of Life, and Trivial Pursuit!
These fresh takes on classic games are designed to foster intergenerational play, featuring age-inclusive storylines, user-friendly components, and legible text, ensuring every member of the family can bring their best to game time!
Scrabble Bingo
This innovative interpretation of everyone’s favorite word game features three games in one!
In addition to classic Scrabble, players can enjoy Scrabble Bingo and Scrabble Pass—fun, fast-paced games that expand play possibilities for all ages.
The Game of Life Generations
Pick a generation and play! The Greatest Generation, Baby Boomers, Generation X, Millennials, and Generation Z each have a life path filled with cultural and lifestyle references and unique experiences. The whole family can enjoy this classic game like never before!
Trivial Pursuit Generations
With over 1,500 generation-specific questions, this reimagined version of Trivial Pursuit invites the whole family to the table for a meeting of the minds!
Within the six traditional categories, these all-new questions are segmented by the Greatest Generation, Baby Boomers, Generation X, Millennials, and Generation Z. An additional deck is dedicated to personal trivia where players bond over sharing memories in this fun and interactive twist on a fan favorite.
Our Pets
JOY FOR ALL Companion Pets are crafted to enrich the lives of the elderly with delightful companionship and comfort. Our interactive cats and dogs blend effortless care with advanced technology, ensuring an enriching and hassle-free experience.