Martin Hernandez General Manager of Home Care at A Place for Mom
All Home Care Matters and our host, Lance A. Slatton were honored to welcome Martin Hernandez the General Manager of Home Care at A Place for Mom as guest to the show.
About Martin Hernandez:
As General Manager of the Home Care business at A Place for Mom, Martin focuses on driving revenue growth, elevating team performance, and expanding partner engagement to offer families the broadest range of care options. He brings over 20 years of executive leadership experience, including roles at Farmers Insurance, where he led a large, distributed sales team; American Express, where he built a national B2B acquisition platform; and Beazer Homes, where he oversaw the national sales strategy across 52 markets.
Martin is also the founder of Revenue Playmakers, where he advises companies on revenue strategy and customer experience. He’s known for cultivating high-performing cultures rooted in accountability, clarity, and care. Martin studied Political Science at Arizona State University and holds executive credentials from UC Berkeley and Harvard Business School.
About A Place for Mom:
A Place for Mom is the leading platform that guides families through every stage of the aging journey. We simplify the search for senior care by offering free, personalized support—and when families are ready, we refer them to partners from our network of over 15,000 senior living communities and home care agencies.
Our mission is to guide caregivers and their loved ones to a confident place, so families can focus on what matters most: their love for each other.