Rachel Shapiro, Director of Marketing, LivTech’s In Home Care Division
All Home Care Matters and our host, Lance A. Slatton were honored to welcome Rachel Shapiro as guest to the show.
About Rachel Shapiro:
Rachel Shapiro is the Head of Marketing for LivTech’s In-Home Care division, supporting brands including CareTime, Ally, Qualis, and WorldView. Her work focuses on helping home care, home health, hospice, and senior care organizations navigate complex operational and regulatory challenges with clarity, confidence, and purpose.
Her connection to this industry is deeply personal. When a close family member suddenly needed home health support, it fundamentally changed how Rachel understands care not just as a profession, but as something lived every day. That experience reshaped how she shows up in her work, grounding her perspective in empathy for families, caregivers, and care teams alike. She lives in Atlanta, Georgia with her family and is driven by a belief that the business of care should never become a barrier to care itself.
About LivTech:
LivTech is a healthcare technology company dedicated to supporting organizations that deliver care in the home. Through a portfolio of specialized brands — including CareTime, Ally, Qualis, and WorldView — LivTech provides software and services designed for home care, home health, hospice, PACE, and senior care organizations navigating increasingly complex operational and regulatory environments.
LivTech’s solutions address the real work behind care delivery: billing and revenue cycle management, documentation, visit verification, equipment management, compliance, and operational visibility. Each brand is purpose-built for its specific audience, ensuring providers are not forced into generic systems that don’t reflect how care is actually delivered or reimbursed.
What sets LivTech apart is its deep industry alignment. The company works alongside providers to understand the downstream impact of daily operational decisions — from documentation and EVV to claims, cash flow, and compliance risk. Rather than focusing on surface-level efficiency, LivTech helps organizations build durable systems that support predictable revenue, audit readiness, and sustainable growth.
LivTech partners closely with provider associations, industry experts, and care leaders across the country to stay ahead of regulatory shifts and operational challenges. This hands-on approach ensures that solutions evolve with the realities of care, not just the technology roadmap.
At its core, LivTech believes the business of care should strengthen — not obstruct — the delivery of care. Its mission is to give providers the clarity, confidence, and support they need to focus on what matters most: the people they serve.